Directories

Advertisement

Interactive Advertising Bureau

Address:
City:
Province:
ZIP Code:
Country:

New IAB Study Reveals ‘Data Divide’: Early Adopters Leverage Cutting-Edge Opportunities In Marketing Data, But Barriers Remain To Broader Use Of New Practices

2012-01-18

NEW YORK ---- Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The white paper reveals new practices in data aggregation, management and deployment and spotlights barriers to widespread adoption. Its findings are based on research results from a survey of ne......

Company Info    More Info