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Extensis Releases FREE Plug-in For Designing With Web Fonts In Adobe Photoshop

2011-09-13

September 13, 2011 05:00 - Designing with web fonts in their offline workflow has been a stumbling block for web designers around the globe. Today, Extensis, a leading provider of font management solutions, is ending this conundrum with the release of their new Web Font Plug-in. Designed to work inside Adobe Photoshop, Extensis’ Web Font Plug-in provides web designers with free access to thousands of WebINK fonts, sourced from world-renowned foundries, for use in their web designs.

For the vast majority of web designers, the creative process begins on the desktop in Adobe Photoshop, where designers create their initial mock-ups, and then quickly moves to the web for final production.

“Since most fonts are licensed based on where they will be used—on the desktop or on the web—their traditional workflow requires that designers own two separate licenses for the same font to be license compliant,” says Thomas Phinney, Extensis’ Senior Product Manager for Fonts and Typography. “Our Web Font Plug-in frees web designers from needing to license desktop fonts to do mockups of their web site designs.”

Up to now, web designers have been using inconvenient workarounds to accomplish their task: either by designing directly in CSS code or by choosing a “close enough” alternative that is already available on their desktop. Both are imprecise, stop-gap options. Professional web designers need the same font throughout the design process: from mock-up all the way through web delivery.

Today, Extensis is streamlining the web design process with its new Web Font Plug-in for Photoshop, which gives designers the freedom to design offline, find the font that best meets their design needs, and then license the font when they are ready to go live on the web. Users simply activate a free web font account on Extensis WebINK and the Web Font Plug-in provides free use of WebINK fonts—from foundries like Optimo, Our Type, and Dalton Maag—for mocking up web site content.

Chris Meyer, Extensis’ Senior Product Manager for Font Solutions, noted, “Having access to web fonts in the design process has been a hot topic in the design community. Finally, designers can start the creative process using the fonts they will ultimately use in their web production. We are thrilled to unveil a solution that closes the creative loop and opens the door for more experimentation.”

Extensis, in cooperation with HOW Design, will offer a free educational Webcast on September 22: Designing with Web fonts in Photoshop.
Availability
The free Web Font Plug-in Beta is available for immediate download and is delivered with a trial version of Extensis’ industry standard font management software, Suitcase Fusion 3. The web font plug-in will continue to operate for free even after the Suitcase Fusion software trial has ended.

Existing Suitcase Fusion 3 users get the Web Font Plug-in as a free update.

About WebINK
WebINK is the standards-compliant solution for bringing live fonts into any web site without font licensing or file format hassles. Simply by integrating a small piece of code into a site’s CSS code, WebINK delivers custom fonts to any browser instantly. Stocked exclusively with professional-quality typefaces, WebINK unleashes creative freedom to Web designers and Web developers—enabling them to push the limits of web design while maintaining brand standards and search engine optimization (SEO) best practices.

About Extensis
Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom.

About Celartem
Celartem Technology, Inc. develops and delivers the best software and services for their markets-spanning digital content to energy management. Celartem Technology, Inc. is listed on Japan’s JASDAQ Exchange (4330) and is a new member stock of the J-STOCK index. Celartem Technology is headquartered in Tokyo, Japan and has a wholly owned subsidiary, Celartem, Inc. d.b.a. Extensis with headquarters in Portland, OR.

©Celartem, Inc. d.b.a. Extensis All rights reserved. EXTENSIS, WebINK, and Suitcase Fusion are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.

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