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VideoHub and Nielsen Alliance Integrates Nielsen Online Campaign Ratings Into Video Advertising Platform

2011-12-08

NEW YORK ---- VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, today announced an alliance giving VideoHub customers access to Nielsen Online Campaign RatingsTM gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform.

The incorporation of data from Nielsen Online Campaign Ratings into VideoHub marries the standard GRP metric used in TV advert......

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VeNA Secures Exclusive Asia Pacific License For VideoHub Technology Platform

2012-02-25

NEW YORK ---- Premium video and entertainment advertising network VeNA has secured an exclusive Asia Pacific license from VideoHub, a division of Tremor Video. The partnership will connect the VeNA premium pre-roll inventory business with VideoHub for Advertiser’s world-class brand video analytics and brand safety technology.

The new deal will allow VeNA to offer its advertisers a view across the complex online video ecosystem and a unique perspective into how their video ads perform. In addition, VeN......

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