Bradley and Montgomery Named Digiday Video Award Finalist For Its Microsoft Internet Explorer 9 Launch Video Destination

  • Company:
  • Dittoe PR for Bradley and Montgomery
  • (Company Info)

INDIANAPOLIS ---- Independent advertising agency Bradley and Montgomery (BaM) has been named a finalist in the 2011 Digiday Video Awards in the Best Video Destination: Branded category for its interactive video experience supporting the launch of client Microsoft’s Internet Explorer 9 (IE9). Since many of IE9’s features—like advanced HTML5 support and lightning-fast video—are difficult to convey in words alone, BaM created an interactive video destination that not only put these innovations on display, it let users take the reins in a digital entertainment experience.

Forgoing the conventional route of putting the product in the hands of a YouTube celebrity, BaM’s video caught the attention of consumers by putting the YouTube celebrity in the product and creating an immersive video remix experience designed to highlight features of the browser when the video is viewed using IE9. BaM licensed Katy Perry’s hit single “Firework,” and hired Mike Tompkins, an Internet sensation who creates a cappella remixes of popular songs, to perform it. BaM enlisted Archetype to program the concept to deliver one of the most multi-faceted HTML5 audio and video experiences ever created.

BaM broke Tompkins’ “Firework” recording into 16 different views and let users remix their own versions by turning tracks up and down, while zooming in and out on particular video windows— features that work only when using IE9. Users were then encouraged to share their Tompkins-inspired remixes on Facebook and Twitter. The video was also posted on Tompkins’ YouTube channel, where he encouraged his listeners.

“We didn’t just want to encourage people to download IE9; we wanted to bring the demo to life in a way that made users forget they were on a website,” said Ben Carlson, chief strategy officer for BaM. “By interlacing the marketing and entertainment, we seamlessly introduced several of IE9’s major innovations through engaging, hands-on, shareable interaction.”

Since its unveiling at Microsoft’s IE9 keynote presentation at the 2011 South by Southwest Conference, the video has steadily climbed to nearly 4 million views, 52,000 “Likes” and has generated nearly 12,000 comments, all while proving to be an effective tool that links interactive experience with the performance of IE9.

Winners will be announced on Dec. 12 during the Digiday Video Awards Gala in New York City following the Digiday Agency conference.

About Bradley and Montgomery

Advertising agencies are built to meet expectations, creating commercials that fit inside of predetermined media holes. Bradley and Montgomery (BaM) is a full-service agency dedicated to creating unexpectations for its clients and audiences: magnetic destinations, events, and sharable artifacts that attract people to them-under their terms and circumstances. A project agency that can work alongside a traditional agency of record, BaM works with some of the world's biggest brands, including Microsoft, VH1, MTV and JP Morgan Chase. BaM has been recognized at The Webby Awards, The One Show, and won Best in Show at the 2006 Creative Media Awards. Its campaigns have been profiled in The Wall Street Journal, The New York Times, The Los Angeles Times and Fast Company.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Related Downloads

Easy Html5 Video for Mac

Easy Html5 Video for Mac 1.1

Easy HTML5 Video for Mac is a free wizard program that helps you create HTML5 video for your website in a few clicks.HTML5 is the fastest growing web development trend and HTML5 video as a part of HTML5 becomes the new natural way to show video...

Easy Html5 Video

Easy Html5 Video 1.1

Easy HTML5 Video is a free wizard program that helps you create HTML5 video for your website in a few clicks. HTML5 is the fastest growing web development trend and HTML5 video as a part of HTML5 becomes the new natural way to show video...

iPixSoft Video to HTML5 Converter 1.1.0

iPixSoft Video to HTML5 Converter is a easy to use video converter for converting video file to html5 supported video file. It helps to convert most common video files such as MP4,AVI,WMV,MPEG,ASF,VOB,MOV,RM,RMVB,etc.

With iPixSoft Video...

HTML5 Video Player For Windows 1.2.5

HTML5 Video Player software is the easiest way for you to encode your video to HTML5 video compatible format and embed into your own website with a few mouse clicks. Key Features: * Encode video files to HTML5 video compatible format(include MP4,...

AHD HTML5 Converter

AHD HTML5 Converter 6.9

HTML5 Converter can help you to convert video files to HTML5 video formats fitting for your websites.
This best HTML5 Video Converter can easily convert MKV, AVI, WMV, MPG, MKV to AVI, MP4, WMV, FLV, 3GP, 3G2, MOV, MPG to HTML5 video and...

UM Total Media to Web Video Converter

HTML5 video is great but how do you get the files to be in the right format. There are lots of issues with browser vendors fighting over which codec to support so we have to serve up 3 differently encoded videos. UM Total Media to Web Video Converter...



JICA System for Traffic Demand Analysis(JICA STRADA) is a package system for transport forecasting which moves on Windows.
In the technical cooperation issue of the transport planning field which the independent administrative agency Japan...

VMeisoft HTML5 Movie Maker

VMeisoft HTML5 Movie Maker

HTML5 Movie Maker is the all-in-one solution to convert all video file formats to HTML5 compatible OGG, MP4, WebM video formats to play on websites with any Web Browser and Mobile devices. Browser support: Internet Explorer 9+, Firefox 4.0+,...

HTML5 Slideshow Maker

HTML5 Slideshow Maker 1.9.3

HTML5 Slideshow Maker is a handy and powerful photo slideshow creator. It can create a professional HTML5 photo slideshow with only three steps. The HTML5 picture slideshows powered by HTML5 Slideshow Maker can load quickly and run on all iDevices...

ThunderSoft Video to HTML5 Converter

ThunderSoft Video to HTML5 Converter 1.5.1

ThunderSoft Video to HTML5 Converter is a professional converter for video file to html5 conversion. The output supports all major web broswers: IE, Firefox, Apple Safari, Chrome, Opera, and can be viewed in iPad, iPhone. Feature: -Convert...