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Polish Operator Vectra Selects SeaChange’s Adrenalin Back Office For New Video-On-Demand Service

2012-05-14

ACTON, Mass. ---- SeaChange International, Inc. (NASDAQ: SEAC), a leading global multi-screen video software innovator, announced that Vectra, Poland’s third-largest cable operator, will implement its next generation, web-centric Adrenalin video back office. Adrenalin will support Vectra’s rollout of video-on-demand (VOD) in 2012, as well as future expansion into multi-screen services and social TV. SeaChange will demonstrate Adrenalin at The Cable Show (Boston, May 21-23) and ANGA Cable (Cologne, June 12-14).

Consumers want ever more choice. After extending our digital TV offering with additional channels, VOD is an important first step towards a truly multi-screen video service for our customers,” said Tomasz Zuranski, CEO of Vectra. “SeaChange has extensive experience of successful multi-screen video deployments worldwide, both in software and system integration. They have been a valuable partner in defining and implementing an infrastructure that supports our business strategy. The Adrenalin video back office fits perfectly. It’s easy to integrate with our existing IT and conditional access system, it’s future-proof and it has an open architecture that allows us to freely choose the best-of-breed components for our headend as well as subscriber devices.”

“SeaChange is very pleased to continue its expansion into Poland through a VOD deployment with Vectra,” said Erwin van Dommelen, President SeaChange Software. “Our open and flexible back office has enabled many of the world’s on-demand services rapidly and reliably, while establishing a cost-efficient path to support subscriber growth and the addition of new services and devices for a continually compelling offering.”

Vectra provides analog and digital cable television to over 800,000 customers in Poland. It offers broadband internet and fixed telephony, and mobile internet. The choice of Adrenalin reflects Vectra’s ambition to develop multi-screen services, delivering content to PCs, tablets and smartphones.

Adrenalin enables linear and VOD management across multiple devices and supports time-shifted services including restart TV, catch-up TV and network PVR models. Using an open, service-oriented architecture, this next-generation solution lets video service operators of all sizes deliver tens of thousands of video assets to hundreds of device types across multiple networks with a consistently rich viewing experience. It is compatible with multiple digital rights management systems and seamlessly enables additional opportunities such as content monetization through dynamic targeted advertising, promotions and offer management. Further, Adrenalin will enable video service providers like Vectra to enhance the subscriber experience through content recommendations and social media capabilities.

Visit SeaChange International at The Cable Show (Boston) and ANGA Cable Show (Cologne) for its range of multi-screen video software demonstrations including Adrenalin.

About Vectra

Group VECTRA (www.vectra.pl) is the third largest telecommunication cable operator in Poland. The company operates in 164 towns and cities and the number of its customers exceeds 800,000. Vectra offer is analog and digital cable television, broadband internet access – fixed and mobile, and fixed telephony. Vectra is one of the most attractive in the market for digital television: its offer, designed for individual needs of each family member, provides 162 television programs, including 28 in HD format. Other items that distinguish Vectra services, the internet access 128 Mb/s, independent local television programs broadcast in 104 cities, PVR HD and multiroom service. Vectra has 405,000 digital TV subscribers, 344,000 fixed internet and 26,000 mobile internet clients and 120,000 telephone subscribers. Vectra serves consumers and SOHO businesses.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company’s superior back office, advertising, content and in-home offerings.

SeaChange’s hundreds of customers are many of the world’s most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world.

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