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Ooyala Delivers Major Advances In Live Digital Broadcast Analytics, Combines Real-Time Viewership and Revenue Optimization

2012-06-25

MOUNTAIN VIEW, Calif. ---- Ooyala, the fastest-growing company in online video, today introduced Ooyala Now, the first in a series of expanded analytics offerings designed to drive visibility into consumption patterns that help TV programmers and publishers make informed revenue-optimizing decisions. To enable deployment of its services at massive scale in support of large service providers serving tens of millions of subscribers, Ooyala built an entirely new back-end infrastructure to power its analytics. It is the fourth generation of its market-leading technology.

Ooyala Now is the first of several analytics products to be delivered on the new architecture, building on five years of Big-Data-driven research in online video consumption. It is a real-time dashboard providing network-wide, up-to-the-second analysis of viewer engagement and content trends. Ooyala Now is entering pre-release with select broadcasters and publishers and will be available to all customers in Q3 of 2012.

Drawing from its deep expertise in analytics technologies, Ooyala built its advanced analytics platform using core intellectual property in large-scale data processing, layered on top of open source technologies including Twitter’s Storm. Storm helps guarantee highly scalable and fault-tolerant delivery of data, allowing Ooyala’s analytics to be applied directly to the continuous stream of video playback events – a critical part of delivering live, real-time audience measurement.

Content aggregators, TV programmers and service providers can use Ooyala Now to make smart decisions on promoting and monetizing content across their network. Data is presented in a simple, easy-to-use interface, including metrics such as popular content by market, real-time viewing statistics for each asset, and global content consumption patterns. Future product enhancements will provide publishers deeper insights into the consumer viewing experience by exposing quality-of-service data along with real-time advertising and subscription revenue metrics.

“With Ooyala Now we’re delivering the industry’s best online video analytics at massive scale, suitable for the largest TV providers in the world,” said Bismarck Lepe, co-founder and president of products for Ooyala. “With five years of innovation and research in digital video consumption, Ooyala is uniquely positioned to set new standards for measurement and monetization of IP-delivered video. Ooyala Now is a first step in that direction.”

Ooyala processes over two billion video analytics events daily, studying conversion rates, video completion rates, social sharing events and hundreds of other key metrics across various web and device platforms and geographies. Its combination of big data processing and rigorous data science for delivering actionable intelligence is the underpinning of Ooyala technology and a core focus of its digital broadcasting innovation.

About Ooyala

Ooyala delivers personalized video experiences across all screens. It is the leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include ESPN, Victoria’s Secret, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region.

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