LiveBooks Acquires Pinhole Press and Pinhole Pro To Offer Premium Personalized Photo Products


SAUSALITO, Calif. ---- liveBooks, Inc., a photo-rich content management platform focused on sharing and distributing across the web, mobile and print-on-demand channels, today announced the acquisition of on-demand photo companies Pinhole Press and Pinhole Pro. Financial details of the transaction were not disclosed. The acquisition expands liveBooks’ market opportunity with a differentiated, premium-quality offering targeted at the on-demand photo gift industry, which is estimated to reach $2 billion by 2014 according to InfoTrends.

liveBooks and Pinhole are united by a shared vision of elegant design, superior product quality and simplicity of use,” said liveBooks President and CEO Andy Patrick. “Joining forces with Pinhole enables us to create an e-commerce platform that expands our existing relationships with more than 25,000 professional photographers by enabling them to further enhance their online presence and leverage their offline brand through photo books, calendars, cards and other unique, high-quality personalized products.”

Both Pinhole Press, a lifestyle brand aimed at consumers, and Pinhole Pro, which targets the professional photographer market, provide an unmatched user experience with timeless, elegant e-commerce products utilizing top of the line paper from Mohawk, the largest privately-owned fine paper manufacturer in North America. Mohawk, which is located in Albany, New York, incubated Pinhole.

“The success of Pinhole Press and Pinhole Pro proves that professionals and consumers care about design and high quality papers like Mohawk Superfine. These beautiful products paired with liveBooks’ web technology will produce an exciting brand like nothing else in the market today,” said Mohawk CEO Tom O’Connor.

“We have a robust product roadmap and are very excited about our combined potential to capitalize on the growing trend toward personalization and tap this tremendous market opportunity,” added Patrick. “Not only will the thousands of wedding photographers currently using liveBooks now have a deeply integrated suite of high-quality, sophisticated design merchandise to offer their customers, but we see rapid expansion into additional design-oriented categories as well.”

Many of the best known photographers in the world have chosen liveBooks to propel their businesses. “liveBooks has been a fantastic partner that has helped me grow my business and enhance my brand,” said iconic commercial photographer Chase Jarvis. “Pinhole is a tremendous addition for entrepreneurial photographers who want to offer customers the highest quality printed materials that exemplify the beauty of their work.”

About liveBooks: Founded in 2005, liveBooks, Inc. is a photo-rich content management platform focused on sharing and distributing across the web, mobile and print-on-demand channels. The core value propositions of elegance in design, quality in product and simplicity in the user experience carry across the full spectrum of offerings for the professional, prosumer and consumer markets. The Company has developed a reputation as the professional photography industry’s most prestigious website building platform with high profile clients such as Chase Jarvis, Vincent Laforet, Art Wolfe, Joe McNally, Corey Rich, Magnum Photos, Carol Highsmith and Richard Avedon. Additionally, the Company has recently expanded its reach into the interior design market with a formal partnership with Williams-Sonoma Inc’s Designer Marketplace. liveBooks is unique in its ability to provide the creative professional with online marketing, workflow and distribution solutions while providing the aspirational photographer with the means to display and distribute their photos via professional level websites.

About Pinhole: Founded by Mohawk Paper in 2010, Pinhole Press is a lifestyle brand delivering high-quality personalized photo products to the home consumer market. Pinhole Pro was later launched in 2011 as the premier destination for similar print-on-demand needs of the professional photographer community. Both brands offer a range of press products including photo books, cards, calendars and invitations. Pinhole Pro adds a complete fulfillment solution for premium press prints and personalized consumer products as well as marketing materials for the professional such as portfolios, business cards, or brochures. Pinhole has been widely recognized since inception for its product quality, design sophistication and intuitive customer interface, and was featured in Real Simple, Martha Stewart Living and on The Today Show.

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