Chinese Online Payment & E-Commerce Markets Investigated In New Maverick China Research Study Available At


LONDON ---- Notwithstanding the support of thriving new business models such as point of sale payment options and online trade in securities, the Chinese online payment market is confronted with a number of challenges, including the increased regulatory burden imposed on the industry, emerging markets’ expansion and the requirements of profitability. Alipay kept its top position in the marketplace with a market share of close to 48%, with Tenpay and Unionpay Online coming after.

New market research report “Consumer Payment Trends in China 2013 Essentials” worked out by Maverick China Research is aimed at tracking and highlighting major market trends in China’s online payment and e-commerce markets. It thoroughly examines online purchasing and payment of 500 consumers in the country by looking into monthly spending habits, including analysis by age, income, gender, and city; followed by a keen look at the usage of, and attitudes pertaining to a diversity of payment channels available in the Chinese marketplace.

Report Findings:

number and value of monthly online purchases;
payment channel preferences and frequency of use;
average purchase value by channel;
third-party payment provider recognition;
credit, debit, and third-party payment accounts held;
analysis of key customer segments;
up-to-date comparisons of 2012 and 2013 trends and data.

Report Details:

Title: Consumer Payment Trends in China 2013 Essentials

Published: May, 2013

Pages: 38

Price: US$ 1,200.00

Report Contents:



2.1 Methodology and Sampling

2.1.1 Geographical Segmentation

2.1.2 Segmentation by Age

2.1.3 Segmentation by Income

2.1.4 Segmentation by Household Income


3.1 Purchases Overview

3.2 Online Purchasing Segmentation

3.2.1 Analysis by City Tier

3.2.2 Analysis by Age


4.1 Payment Behavior Analysis

4.2 Payment Preferences Analysis

4.2.1 Preferences by Age


5.1 Payment Provider Recognition

5.2 Accounts Held

5.3 Frequency of Use


6.1 Analysis of Motivators


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