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ExactTarget Introduces Predictive Analytics For Salesforce ExactTarget Marketing Cloud

2013-09-19

INDIANAPOLIS ---- Global digital marketing leader ExactTarget, a salesforce.com (NYSE:CRM) company, unveiled its new predictive analytics capabilities for the Salesforce ExactTarget Marketing Cloud today, expanding its ability to deliver personalized 1-to-1 digital marketing.

Powered by ExactTarget’s iGoDigital personalization technology, the expanded predictive analytics capabilities will enable marketers to leverage predictive product recommendations and content to create personalized experiences throughout the customer lifecycle.

“Digital marketing is transforming business by connecting companies and their customers through highly personalized experiences,” said Eric Tobias, vice president of ExactTarget’s Web products. “iGoDigital’s new capabilities will enable marketers across all industries to deliver relevant experiences, create brand advocates and increase engagement.”

In addition, ExactTarget announced new features to iGoDigital’s suite of personalization products including:

Marketing Cloud Integration: Integrates seamlessly with the Salesforce ExactTarget Marketing Cloud’s contact model, calendar and messaging and data management applications.
Predictive Content: Powers predictive product recommendations and content in email and on the Web based on customer behavior.
Behavior-Driven Segmentation: Segment and target email, mobile, social media and Web messaging with behavioral data and rule-based personalization.
Integration with Journey Builder: Interact with customers when they are most likely to convert, purchase or engage with your brand by sending personalized content in real-time.

“As customer interactions spread across numerous inbound and outbound channels, companies increasingly call on analytics tools to provide visibility into a multichannel funnel spanning the entire customer life cycle,” wrote Anjali Yakkundi, analyst at Forrester Research, Inc. in the April, 2013 report entitled “Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences”. “Customer analytics technologies, like recommendations engines, behavioral targeting and predictive analytics, should serve as the foundation for personalization efforts across channels.”

The expanded suite of personalization capabilities are currently expected to be generally available to all ExactTarget clients by first quarter calendar 2014.

Predictive analytics were unveiled today before a sold-out crowd at ExactTarget Connections. Marketers from around the world are attending the three day event, which features education and content, including keynotes from author Jim Collins, biographer Walter Isaacson and former U.S. Secretary of State Condoleezza Rice.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase ExactTarget applications should make their purchase decisions based upon features that are currently available.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

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