P&F USA Announces New Philips HDR Devices That Give Consumers the Freedom To Record and Store All Their Favorite Broadcast Shows


ATLANTA ---- Designed to allow consumers to ‘cut the cord’ and the freedom to watch television when it is convenient, the new line of Philips HDR (HDR5710 and HDR5750) record hours of full HD 1080P broadcast television recording without tying consumers to a contract or subscription.

Consumers want to watch television on their schedule and Philips HDR products give them the freedom to do just that,” said Keith Michael, senior marketing director, P&F USA, the exclusive electronics licensee for Philips in North America. “Research shows more and more consumers are cutting the cord from cable or satellite and opting for basic channel programs, especially since the number of free over the air channels has increased significantly. Unlike traditional HDR devices, Philips HDRs allow customers to record over the air content free without needing a subscription.”

Philips HDR5710 and HDR5750 features time shift recording of HD over-the-air broadcast content. Both models have a built-in ATSC Tuner and can store up to 50 hours of HD TV programs on the 500GB HDR5710 and up to 100 hours on the 1Tb HDR5750. Each unit features wireless connectivity for network apps and an HDMI input for a simple setup. Consumers can increase their storage by using an external hard drive that easily connects via USB to the console.

Total Access - One Ultimate Entertainment Hub

Consumers no longer want to be corralled into set viewing times, but rather want the freedom to actively select the content that is relevant to their lives. In addition to allowing consumers to record and watch on-air programs on their schedule, the HDR5710 and HDR5750 offer built-in access to the most popular sites including YouTube®, Netflix, VUDU, and CinemaNow offering fast and easy access to services. All of these services are free from a monthly subscription, with the exception of Netflix, which requires one of their many customizable membership plans. The remote features dedicated buttons for both Netflix and VUDU making it a one-touch solution giving consumers instant access to unlimited entertainment. Completing the at-home cinema experience, both units feature Dolby TrueHD 7.1 surround sound for the best sound quality. A sleek, minimalistic design makes these HDRs a complement to any environment.

Philips HDRs offer the best of both worlds, free recording of over-the-air content for time shift viewing, as well as capitalizing on the popular trend of wireless streaming services such as NetFlix, YouTube, Vudu and CinemaNow. The HDR5710 will have a suggested retail price of $249.99 and the HRD5750 will have a suggested retail price of $299.99. Both models are expected to be available in November making them the perfect gift idea for the holidays.

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 121,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare.

About P&F

P&F is a subsidiary of the Funai Electric Co., LTD, Inc. and is the exclusive licensee for Philips consumer televisions and home theater and Philips Hospitality in North America. P&F also is the exclusive distributor in North America for Philips lifestyle entertainment including, home and portable audio, headphones, portable DVD and accessories. Funai Electric Co., Ltd., established in 1961, is headquartered in Osaka, Japan and is listed in the Tokyo Securities Exchange First Section (6839). In addition to the consumer electronic product brands sold by FUNAI Corporation and the products sold by other FUNAI sales and marketing companies in Asia, Europe, and South America, Funai Electric Company, Ltd. is a major original equipment manufacturer (OEM) supplier for appliance, consumer electronics, computer, and computer peripheral companies on a global basis.

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