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Digital River Webinar Explores Advanced Strategies for Using Paid Search and Display Advertising to Grow Online Businesses

MINNEAPOLIS-Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, announced that the company will host a free webinar called, “Beyond the Basics: Advanced Paid Search and Display.” The webinar, which will showcase digital marketing strategies for managing and growing online businesses, will be held on July 23, 2014, from 1:00 p.m. to 2:00 p.m. CDT. The webinar will be led by Mahmood Khan, senior program manager for strategic marketing at Digital River, and feature a guest speaker from a leading high-end consumer electronics manufacturer.

A must-attend virtual event for senior digital commerce practitioners and digital marketers, the webinar will outline best practices for:

-Managing media plans and allocating media budgets seasonally and across online channels;
-Using progressive online testing methods to maximize demand generation results via ad copy, ad extensions, display banners and landing pages;
-Enhancing paid search results by optimizing keyword portfolios and improving category-specific targeting; and
-Implementing continuous acquisition testing to capture a broader prospect base and steal market share from competitors.

“This webinar is ideal for companies looking to better utilize their digital marketing spend to drive improved demand generation results and ultimately acquire more customers,” said Scott Heimes, Digital River’s senior vice president and CMO. “We are excited to hear from our guest speaker who will provide practical advice and real world solutions to the common challenges marketers face when introducing advanced paid search and display advertising techniques into their digital commerce programs.”

The webinar is open to the public and free of charge. Participation requires a laptop or desktop computer.

For digital commerce practitioners and marketers looking for additional educational resources, Digital River hosts on-demand webinars on its corporate website

About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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